the signal lab
Truth moves at the speed of trust.
Real Communities. Real Stories. Verified facts. Delivered faster than misinformation spreads.
Meet Jordan Lee — The Voice of Rapid Signal
Jordan frames the stories - your campaign and our personas carry them into every corner of the state.
Jordan provides the statewide framing — but the personas carry it into local communities with voices people trust.
Built to help states, campaigns, and civic orgs respond with precision, empathy, and speed.
the signal lab Personas
Real Communities. Real Stories. Verified Voices.
Each persona represents a real Illinois story – from pastors to nurses to union members – delivering urgent, verified facts for campaigns, comms teams, and civic organizations.
New personas are added weekly as we map more communities, languages, and issues across the country.
Pre-Law Student & Free Speech Advocate
Teacher & Education Truth Advocate
Music & Culture Creator / Creative Industry Fact Checker
Queer Environmental Scientist & Climate Truth Advocate
Campus Dialogue Leader & Free Speech Truth Advocate
Veteran & Mental Health Truth Teller
Community Storyteller & Crime Perception Fact Checker
Nonbinary Musician & Gender-Affirming Care Truth Teller
Healthcare Administrator & Medical System Truth Teller
Therapist & Mental Health Truth Advocate
Agriculture Student & Climate Truth Advocate
Post-Grad & Economic Realist
Why it matters
Every day, narratives about crime, immigration, budgets, and elections surge across feeds before any human team can keep up. The Signal Lab gives campaigns a way to respond within hours, not days – with content people will actually watch and share.
When rumors spread in under 90 minutes, human comms teams can’t keep up — but The Signal Lab can.
What it is
Rapid signal is a civic-media platform that monitors, verifies facts, and publishes rapid-response explainer clips for campaigns, states, and civic orgs – all in short, emotionally intelligent audio and video formats.
Who it serves
🏛 State & City Comms Teams
🗳 Campaigns & PACs
🕊 Civic Orgs & Local Newsrooms
How it works
Monitor – We scan feeds, forums, and tips for narrative surges and misinformation about issues your constituents care about.
Verify – Every claim is fact-checked against primary sources, official records, and trusted databases.
Script & Produce – Content is scripted with emotional intelligence, persona-matched, and AI-generated in under 2 hours.
Publish – Clips, podcasts, and social posts are delivered campaign-ready for TikTok, Instagram, YouTube Shorts, X, and email.
Every hour saved in response time prevents thousands of residents from being misled — and restores trust faster.
A rapid-response media engine engineered for modern campaigns.
Get Started with the Future
Launch an 8-week Rapid Signal Pilot.
Campaigns no longer win on message alone — they win on speed, consistency, and the ability to respond before narratives harden.
Rapid Signal is the first AI-powered platform that eliminates the 24-48 hour comms bottleneck, delivering verified, persona-driven content in 2-4 hours.
What You Get in 8 Weeks
Daily Monitoring & Narrative Detection
- Local, regional and national claims
- Rumors, misleading posts, and fast-spreading narratives
- Issu tracking tailored to your race
Rapid-Response Production (2-4 hours)
- 30–60 second verified audio + video
- Talking-head AI persona videos
- Still-image + voice explainers
- Crisis, debate, and news-cycle bursts
Persona-Based Targeting
- Up to 5 custom personas (teacher, veteran, pastor, parent, etc.)
- Tone-matched delivery for each audience
- Emotionally intelligent voices
High Volume (Campaign-Scale Output)
- 30–50 verified clips per week (typically 200–350 total)
- Surge capacity during debates, crises, and spikes
- Built for TikTok, Reels, Shorts, X, and podcast feeds
- Unlimited script drafting + fact-checking
Publishing Packages + Creative Delivery
- Captions, overlays, vertical formats
- Ready-to-post content for every channel
- Weekly upload packs + direct-to-platform options
Weekly Insights & Narrative Tracking
- Top-performing personas
- Issue engagement dashboards
- Narrative decay metrics (how quickly misinformation slows)
What a Typical Day Looks Like
Rapid Signal adapts to the news cycle, but most campaigns see a rhythm like this:
5–12 verified clips per day, covering:
2–3 misinformation responses
Crime narrative spikes, immigration claims, tax/budget rumors — whatever breaks that day.1–2 proactive explainers
Your frames, your values, your policy positions — translated for real people.1–2 persona pivots
Nurse → health issue
Pastor → safety
Teacher → education
Veteran → civic duty1–2 “restate the frame” reinforcement posts
Tight, repeatable versions of your core narrative — delivered in multiple voices.1–2 local narrative variations
Chicago, Aurora, Peoria, Champaign — tailored versions for different communities.
This produces 30–50 clips per week, depending on narrative intensity,
with a total of 200–350 clips over the full 8-week pilot.
Designed for statewide campaigns, mayoral races, and competitive districts.
8-week pilot investment
$35,000 flat
Equivalent to 4–5 full-time rapid-response staff for two months — at a fraction of the cost.
(Limited to 4 pilots before the March 17, 2026 primary)
Founding-cycle pricing. Early partners help shape statewide performance benchmarks.
How we prove it works
Time-to-Response
How fast misinformation is neutralized before trending.
Completion Rate
How deeply communities engage with each clip.
Helpful Interactions
Saves, shares, and replies from trusted voices.
Local Penetration
Verified reach within target communities and counties.
Narrative Recovery
Drop in rumor mentions after Truth Loop response.
Early pilot modeling suggests misinformation decays faster when a verified response is active — offering an ROI framework grounded in narrative speed and reach.
Every metric answers one question: did the right information reach the right people fast enough?
Distribution & Rapid Response
How a rumor becomes a verified response - in under 4 hours.
Each morning, Rapid Signal scans community feeds and alerts for narrative surges. When a claim spikes, our team verifies the facts, scripts explainer content, and generates persona-delivered clips – ready for TikTok, Reels, Shorts, X, or podcasts within 2-4 hours.
Monitor
feeds + tips
Verify
journalist/DB check
Produce
persona match
Distribute
cross-post
Persona System
People trust people like them.
Personas map to topic × community — nurse/health, pastor/safety, veteran/civic duty, teacher/education. Voters hear from someone who sounds like them, grounded in verified facts, not a generic narrator.
Clips are AI-narrated; scripts are verified by our editorial standards.
Why Rapid Signal is different
Speed. Scale. Verified human voices. all automated.
Faster than human comms teams
Most campaigns take 24–48 hours to respond. RAPID SIGNAL responds in 2–4.
Higher volume than any human team
200–400 clips in 8 weeks — no agency can physically match that.
Verified, persona-driven delivery
Voters trust people like themselves — not press releases or generic narrators.
The result: verified information moves as fast as misinformation — but lands with empathy, not algorithms.
Our Standards & Editorial Guidelines
Verified. Transparent. Responsible. Built for Campaigns.
Verification First
Every clip is grounded in independently verifiable facts. All claims include citations from credible sources such as government data, academic research, or reputable journalism.
AI Transparency & Disclosure
All Truth Loop content — audio, images, and video clips — is fully disclosed as AI-generated. Each post includes a clear note that narration and visuals are created using AI.
Persona Integrity
Personas are AI-generated representations of real community archetypes. They are designed to reflect authentic experiences without imitating or replicating any actual individual. No stereotypes, no fabricated identities falsely presented as real people.
No Manipulative Editing
Truth Loop never uses synthetic faces or voices to impersonate real individuals. No deceptive deepfakes, no misleading composites, and no edits intended to misrepresent real-world events. All visuals follow platform standards for AI-generated content.
Rapid Signal is designed to meet or exceed standards used by newsrooms, journalism labs, and civic-integrity organizations.
Real Communities. Real Stories. Verified Voices.
RAPID SIGNAL features hundreds of AI personas, and more are in production every day. From statewide voices to hyperlocal community figures, each one speaks with empathy, authenticity, and speed. Together, they can generate and publish thousands of verified social media clips and short-format podcasts weekly, ensuring accurate information reaches people faster than misinformation can spread.
Illinois voices your communities already know — each trained to speak verified truth with empathy and speed.
Sample Illinois Voices
Miguel Santiago
Cicero, IL • Community Advocate
Sean O’Malley
Skokie, IL • Business Owner
Luis Moreno
Elmhurst, IL • Public Health Expert
Dr. Renee Carter
Hyde Park, IL • Physician
Dr. Arjun Patel
Glenview, IL • The Scientist Next Door
Pastor Elijah Brooks
Chicago, IL • The Moral Compass
Sofia Alvarez
Aurora, IL • The Dreamer Turned Doer
Jack Reilly
Peoria, IL • The Union Guy
Maya Thompson
Chicago, IL • The South Side Optimist
Tyrone Davis & Elana Rossi
National Guard in U.S. Cities
Jack Reilly & Dr. Arjun Patel
Grocery Inflation Explained
Miguel Santiago & Elana Rossi
Redistricting & Your Vote
AI-Narrated Formats. Built for Speed.
Tap to play with sound.
Pastor Elijah Brooks and Maya Thompson deliver RAPID SIGNAL fact-checks — two perspectives, two formats. Same mission: real voices turning facts into clarity.
Optimized for Reels (9:16) and tablet view (16:9) — both orientations side by side.
Rapid Signal clips are optimized for Reels, Shorts, and TikTok — 30-45-60 seconds of verified truth that feels native.
Campaigns move fast. Verified information should too.
Standards we follow/organizations we consult
References, not affiliations.
"In every community, someone you trust is already telling the truth. We just make sure it’s heard." -Jordan Lee
Campaigns FAQ
2-4 hours from alert to published content. During crises or debate nights, we can produce 6-10 clips in rapid succession.
Daily monitoring, 4-8 verified clips per day (audio + video), 3-5 personas tailored to your district, rapid response capability, and weekly performance insights. $35,000 flat rate.
Yes. Every piece goes through your team for approval. We produce at speed, you maintain full editorial control.
Our team writes and fact-checks every script against trusted sources (AP, Reuters, PolitiFact, official records). You see source citations before approval.
A staffer produces 1-2 pieces per day and costs $60K-$80K for 6 months. We produce 4-8 pieces per day for $35K over 8 weeks. 10-20x the output at a fraction of the cost.
TikTok, Instagram Reels, YouTube Shorts, X/Twitter, podcast feeds, your website, and email. All files are optimized and ready to publish.
Yes. Every piece includes clear disclosure that it’s AI-generated. We follow transparency best practices.
We’re a standard paid vendor. You report our services like any other digital/media production vendor. We’ll work with your compliance team.
Yes. $500 per persona. Most campaigns use 3-5 personas representing key voter segments.
15-30 minutes per day reviewing content, plus 30 minutes weekly for strategy calls. It’s designed to save your team time, not add work.
We support 11 languages: English, Spanish, French, Portuguese, Italian, German, Russian, Japanese, Korean, Hindi, and Arabic. Native-speaking personas and fact-checking in each language. +$200 per language per region for localization.
Real spokespeople require scheduling, studio time, and high costs ($500-$2,000 per session). AI personas are instant, 24/7, and included in your rate with unlimited use.
Three steps: Schedule a 30-minute demo, sign a simple 1-page pilot agreement, then 1 week of onboarding. Live content in 7-10 days.
No. We maintain strict conflict policies and don’t work for opposing candidates in the same race.